Personalised Nutrition for Eva
“Eva, today you can choose between a large salad, cream of leek soup and a veggie burger. The salad contains the least calories and is the most filling. Eat it with a slice of wholemeal bread and you’ll have enough energy to get through this afternoon’s long meeting”
Eva (secretary at a large company, fluctuating blood sugar levels, would like to lose a few pounds) has a work smartphone, featuring a built-in ‘healthy and fit program’ for all employees. She also receives personal advice from her virtual coach while queuing for lunch at the staff canteen. “Today you can choose between a large salad, cream of leek soup and a veggie burger. All delicious and healthy choices. The large salad contains the least calories and is the most filling. Eat it with a slice of wholemeal bread and you’ll have enough energy to get through this afternoon’s long meeting.” The app also advises Eva to give the vanilla yoghurt a miss today. “Your glucose level was a little high this morning so consider a portion of natural quark instead. No sugar but it’s nice and creamy.”
The examples of Emma, Harry and Eva illustrate how each individual is different. That is why the research is conducted from the perspective of the consumer. Read more about the use of consumer cases in the programme.